UTM Builder

Base URL

URL (the destination page, without any UTM params)

Standard UTM Parameters

Source (utm_source) Medium (utm_medium) Campaign (utm_campaign, e.g. "2026-koala-appeal") Content (utm_content — optional, A/B split) Term (utm_term — optional, paid keywords)

TWS Fields

Segment (fr= parameter) Appeal Code (appeal= parameter, e.g. "KOA2602")

Mailchimp

Append Mailchimp merge fields (utm_mcguid, const_id)

Only applies when source is 'email'. Tags are appended raw for Mailchimp variable substitution.

Generated URL

() => {
      return "";
    }

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